The e-book: invariances and transformations
DOI:
https://doi.org/10.3145/epi.2012.ene.11Keywords:
Ebooks, Social reading, Amazon, Apple, Google.Abstract
Electronic books have renewed the traditional concept of the book, encouraging the socialization of reading and user participation while breaking the traditional pattern of publishing. The publishing companies have been adapting to the new context with new proposals, in which the content is of increasing importance. There is a struggle between large groups such as Amazon, Apple and Google for the control of the market as it matures. These brands are internationalizing and in 2011 landed in several European and Latin American countries, maintaining their positions as direct competitors.
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