Social networks that support competitive intelligence. Proposal of a synthetic index.
DOI:
https://doi.org/10.3145/epi.2011.sep.06Keywords:
Competitive intelligence, Social networks, Information retrieval, Social network analysis, Synthetic indicator.Abstract
We present the theoretical and methodological basis of a model that offers the managers information about their own social networks. We analyzed the nursing directors social networks of hospitals belonging to the Network of Hospitals for Public Use (XHUP ) of Catalonia, Spain, and studied the information retrieved from these networks. The proposed model is applied to make a comparative analysis of managers surveyed, in order to improve strategies and to enhance outcomes of competitive intelligence projects.
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