Web 2.0 sources and journalists. Changes in museum communications
DOI:
https://doi.org/10.3145/epi.2011.nov.05Keywords:
Organizational communication, Specialized journalism, News sources, Information sources, Web 2.0, Museums, Public relations, Media relations, Trends.Abstract
This research aims to explore the media relations in museums, through the interaction between the press office and the specialized journalists. It attempts to quantify the use of documentation provided by Internet and Web 2.0 tools and observe to what extent traditional professional habits have changed. It describes the results and puts forward conclusions that can be interesting for both researchers and public relations practitioners. It provides knowledge about an emerging model of organizational communication and information processing in museums, in a new cultural and media setting.
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