Use of photographs from Spanish stock photography banks in advertising
DOI:
https://doi.org/10.3145/epi.2011.jul.04Keywords:
Agencies, Stock photography banks, Photography, Advertising photography, Photo libraries, Advertising, Aisa, Asa, Album, Latinstock, Oronoz, Prisma, Quickimage.Abstract
Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography banks in advertising in Spain. Seven agencies of different size and objectives have been chosen as a reference.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Dissemination conditions of the articles once they are published
Authors can freely disseminate their articles on websites, social networks and repositories
However, the following conditions must be respected:
- Only the editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with this copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://www.profesionaldelainformacion.com
- Only the final editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with that copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://revista.profesionaldelainformacion.com
Profesional de la información journal offers the articles in open access with a Creative Commons BY license.
