Media in mobile internet: The still unsuccessful case of television

Authors

  • Claudio Feijóo El profesional de la información
  • José-Luis Gómez-Barroso
  • Sergio Ramos-Villaverde

DOI:

https://doi.org/10.3145/epi.2010.nov.10

Keywords:

Mobile television, Television, Mobile communication, Demand, Standards, Business models, Revenue models, Regulation, Mobile 2.0, Mobile internet.

Abstract

Market response to mobile television usage is quite modest in most European countries. No single reason explains this situation. On the contrary, a set of complex and interrelated causes can be found. On the supply side, the potential hurdles are in the technical (infrastructures, standards), economic (revenue models, content availability) and normative domains. On the demand side, companies must understand the (real) utility derived by consumers and the circumstances in which they intend to use the service. The conditions for mobile television success are, therefore, the research question of this paper. It is concluded that removal of these barriers, focus on the user (rather than on the product), and stronger institutional commitment are key factors for mobile television development.

Downloads

Download data is not yet available.

Downloads

Published

2010-07-19

How to Cite

Feijóo, C., Gómez-Barroso, J.-L., & Ramos-Villaverde, S. (2010). Media in mobile internet: The still unsuccessful case of television. Profesional De La información, 19(6), 637–644. https://doi.org/10.3145/epi.2010.nov.10

Issue

Vol. 19 No. 6 (2010): Medios de comunicación en internet

Section

Research articles

License

Dissemination conditions of the articles once they are published
Authors can freely disseminate their articles on websites, social networks and repositories
However, the following conditions must be respected:
- Only the editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with this copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://www.profesionaldelainformacion.com
- Only the final editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with that copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://revista.profesionaldelainformacion.com

Profesional de la información journal offers the articles in open access with a Creative Commons BY license.