Search engine positioning of Spanish official websites of provincial capitals on searches of city brand
DOI:
https://doi.org/10.3145/epi.2010.may.08Keywords:
SEO, Place brand websites, Web site city hall, Google, Yahoo.Abstract
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in 46% of the searches made by touristic brands of province capital there is an official website within the top 10 positions. Empirical evidence about the weight of backlinks and keywords for SEO has also been detected.
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