Documentalists and planners in advertising. Interview with Alfonso González- Callejas

Authors

  • Juan-Carlos Marcos-Recio El profesional de la información

DOI:

https://doi.org/10.3145/epi.2010.mar.13

Keywords:

Document centers, Information departments, Research departments, Advertising, Planners.

Abstract

Information scientists and advertising people use research to seek out the best information to offer the user or advertiser, providing what is needed, enhanced by the creative work. The way the information department, the planners and the advertising research department should interact is discussed.

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Published

2010-07-19

How to Cite

Marcos-Recio, J.-C. (2010). Documentalists and planners in advertising. Interview with Alfonso González- Callejas. Profesional De La información, 19(2), 209–211. https://doi.org/10.3145/epi.2010.mar.13

Issue

Vol. 19 No. 2 (2010): Documentación en publicidad y comunicación empresarial

Section

Entrevistas

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