Online advertising in the media sector: The TecniPublicaciones Group
DOI:
https://doi.org/10.3145/epi.2010.mar.11Keywords:
Editorials, Technical press, Online advertising, Specialized content, Customers/users.Abstract
This case study describes a technical-professional press in online media publishing, and the evolution of this sector from the beginnings of internet as a channel for information and publicity to the present. New online advertising formats have been added, always conditioned by advertising campaigns conducted in paper publications, and new strategies as evolving for the future, as they develop new profiles, position themselves, and compete openly with other organizations with similar characteristics.
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