How to hire a web positioning service

Authors

  • Cristí²fol Rovira El profesional de la información
  • Lluí­s Codina
  • Mari-Carmen Marcos

DOI:

https://doi.org/10.3145/epi.2009.mar.14

Keywords:

Service hiring, Search engine optimization, Bad practices, Black hat SEO

Abstract

A set of recommendations are presented that are intended to be useful for the externalization of a SEO service. The recommendations are articulated around four phases: (1) initial information acquisition, (2) information contrast, (3) hiring, (4) monitoring. The main characteristics of black hat SEO practices, or bad practices in SEO, are presented.

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Published

2009-07-26

How to Cite

Rovira, C., Codina, L., & Marcos, M.-C. (2009). How to hire a web positioning service. Profesional De La información, 18(2), 229–236. https://doi.org/10.3145/epi.2009.mar.14

Issue

Vol. 18 No. 2 (2009): Información y movilidad. La web móvil

Section

Non research articles

License

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