Local search replaces the classic telephone directory
DOI:
https://doi.org/10.3145/epi.2009.jul.10Keywords:
Business directories, Yellow pages, Economic crisis, New markets, Assessment to users, AdvertisingAbstract
The publishers of yellow pages and business directories are suffering strong competition from the internet and are forced to seek new ways of income, taking refuge in local markets and more personalized services to their users.
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