Combination of internal and external search log analysis for forecasting of seasonality of queries to enhance websites redesign
DOI:
https://doi.org/10.3145/epi.2009.ene.02Keywords:
Search log analysis, Search analytics, Web usage mining, Query mining, Interaction design, User centred design, Information architecture, Web analytics, User search behaviour.Abstract
Effectiveness of longitudinal search analytics is studied, in the sense that search log analysis can be used as a tool to enhance website information architecture. A methodology of analysis is described, obtaining the seasonality of queries through the combination of studies on internal search logs (from internal search engines) and external search logs (from Google). Results show that a better information architecture produces better information retrieval results, both for external or internet search engines and for internal search engines
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