Methodology for the implementation of an external corporate blog
DOI:
https://doi.org/10.3145/epi.2008.sep.03Keywords:
Blogosphere, External corporate blogs, Relational blogs, Corporate communications, Business 2.0, WeblogsAbstract
A methodology to implement a corporate external blog is proposed. Firstly, there is an introduction to the new models of organizational communication with customers and users, resulting from the acceptance of new technologies in society and the development of Web 2.0. Secondly, it delves into the blog concept and the benefits that this type of tools can afford within the corporate realm, along with their types and functions, to finally propose a methodology for successful corporate implementation of an external blog.
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