A scientometric approach to communication research: the Marshall McLuhan case

Authors

  • Magdalena Trillo-Domí­nguez El profesional de la información
  • Félix De-Moya-Anegón

DOI:

https://doi.org/10.3145/epi.2008.may.06

Keywords:

Cameo, McLuhan, Information science, Communication research, Social networks, Information visualization

Abstract

The application of the Cameo (Characterizations Automatically Made and Edited Online) bibliometric technique -one of the most advanced methodologies for the analysis and representation of information- to the research history of Marshall McLuhan allows us to create a scientific portrait of this Canadian communications expert. The Cameo portrait identifies McLuhan´s professional and academic interests, the authors that most heavily influenced his wave-breaking theories and the evolution of his line of thought in current trends of Communication. By analysing the relational information of citations contained in articles about McLuhan in the ISI Web of Science, we were able to create a map of his intellectual sojourns, including signposts of the most influential authors in his professional career, along with a second representation that shows the "footprints" his writings have left in the world.

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Published

2008-08-09

How to Cite

Trillo-Domí­nguez, M., & De-Moya-Anegón, F. (2008). A scientometric approach to communication research: the Marshall McLuhan case. Profesional De La información, 17(3), 303–310. https://doi.org/10.3145/epi.2008.may.06

Issue

Vol. 17 No. 3 (2008): Presente y futuro de la profesión

Section

Research articles

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