Personalised news services: user study of Avui.cat newspaper readers
DOI:
https://doi.org/10.3145/epi.2008.jul.11Keywords:
Personalised services, Satisfaction, Net, News information, Mass media, Digital newspapers, User studies, Avui.catAbstract
User studies permit online media to ask users various questions directly, in this case about the benefits to them of personalised news services. The satisfaction survey of Avui.cat readers has revealed how personalised services enhance and increase interest in news information and dedication to reading news, buying the newspaper, or subscribing to other news services.
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