Marketing library and information services: international perspectives (Gupta; Konntz; Massísimo; Savard)
DOI:
https://doi.org/10.3145/epi.2007.ene.10Keywords:
Marketing, Servicios de información, IFLA, BibliotecasAbstract
ESTA OBRA PUBLICADA BAJO el patrocinio de la IFLA, en particular de la Management and Marketing Section, recoge las experiencias en marketing bibliotecario desarrolladas en diferentes partes del mundo. El libro representa la tercera publicación centrada en este tema. El primer volumen fue editado bajo el título Adapting marketing to libraries in a changing and world-wide environment en 2000, al año siguiente se publicó la obra Education and research for marketing and quality management in libraries.
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