Information Management and User Engagement in Corporate Social Responsibility Communication: A Comparative Analysis of Chinese and Latin American Companies on WeChat and Facebook

Authors

  • Yuxun Zhou School of Political Science and Public Administration Shandong University Qingdao, Shandong 266237, China
  • Qinxin Zhang Electrical and Computer Engineering Department University of Delaware Newark, DE 19716, USA
  • Xiangyang Feng Yunzhou Industry Internet Corporation Inspur Group, Jinan Shandong 250013, China

DOI:

https://doi.org/10.3145/epi.2024.ene.0317

Keywords:

China, America, User Engagement, Information System, Information Quality, System Quality, Corporate Social Responsibility, Technology, Digitalization.

Abstract

China and America are world’s leading countries in technology, digitalization and advanced systems. Both countries seek
to maximize their system qualities and customer-centered services to capture their engagement and long-term
interaction. In this domain, this study investigated the impact of information system factors on users’ engagement with
the mediation of corporate social responsibility (CSR). This study was structured according to quantitative methodology,
wherein the data was collected through a survey questionnaire comprising close-ended questions on a Likert scale. The
data was analyzed on SPSS 20 and AMOS 24.0. Using the SEM and specific indirect effects, the study encountered all
designed paths as significant. Moreover, the comparative analysis revealed that both countries had a significant
difference in terms of information system quality, CSR and user engagement with significance level >0.05 and 0.01. With
these findings, this study shared valuable contributions, implications and suggestions for the policymakers, managers
and IT experts that how far enhancing their information systems and their backend information and algorithms to gain
an alleviated user engagement

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Published

2024-09-01

How to Cite

Yuxun Zhou, Qinxin Zhang, & Xiangyang Feng. (2024). Information Management and User Engagement in Corporate Social Responsibility Communication: A Comparative Analysis of Chinese and Latin American Companies on WeChat and Facebook. Profesional De La información, 33(3). https://doi.org/10.3145/epi.2024.ene.0317

Issue

Vol. 33 No. 3 (2024)

Section

Research articles

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