Media Effects Vs. Audiovisual Fiction Effects on Tourism
DOI:
https://doi.org/10.3145/epi.2024.0201Keywords:
Audiovisual Fiction-Induced Tourism, Narrative Involvement, Agenda Setting, Cultivation Theory, Selective Exposure, Cultural Proximity, Destination PlacementAbstract
The relationship between mass media and tourism can be studied from a perspective that treats media products as
documents and as agents. This article offers a theoretical reflection on mass media, exploring certain concepts that could be
useful for research on the effects of audiovisual fiction on destination image, visiting motivations and intentions, and tourist
experiences. Specifically, it describes some of the theoretical contributions developed in the context of a research project
involving the qualitative and quantitative analysis of the tourism-inducing factors of audiovisual fiction, and of its effects on
audiences and potential tourists (Spanish Ministry of Science and Innovation Ref. PID2020-112668GB-I00).
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