Research on selective media exposure in Spain: a critical review of its findings, application phases, and blind spots

Abstract

This paper is the first review of selective exposure studies in Spain, offering comprehensive insights into the diverse findings and analytical strategies employed over almost three decades by studies that explore the politically oriented media consumption of Spanish audiences. The article divides the evolution of this research line in Spain into two main phases -an initial phase (1995-2016) and a consolidation phase (2017-present)- according to the methodological approaches used during each period. Despite the challenges posed by working with secondary data and the lack of experimental designs, we note a robust initiation of this research line in Spain, accompanied by increasing methodological sophistication and diversification and a substantial accumulation of evidence on how Spanish audiences selectively consume like-minded news media. The paper also identifies the blind spots of selective exposure research in Spain, such as the scarcity of primary data sources, which overlooks phenomena such as online selective exposure and selective avoidance, the need to supplement multivariate analyses with other techniques that allow the direction of causal influence between variables to be established, and the significance of assessing the role of public media as facilitators or inhibitors of cross-cutting exposure.