Reduction of prejudice toward unaccompanied foreign minors through audiovisual narratives. Effects of the similarity and of the narrative voice
DOI:
https://doi.org/10.3145/epi.2021.mar.03Keywords:
Narrative persuasion, Audience-character similarity, Narrative voice, prejudice reduction, Immigration, Mediation analysis, Testimonial messages, Identification with the protagonist, Transportation, Counterarguing, ReactanceAbstract
This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experimental study (N = 500) was conducted using a 2 í— 2 factorial design, where the factors analyzed were similarity in terms of social identity (high vs. low) and narrative voice (first-person vs. third-person). No interaction effects of similarity and narrative voice on identification or transportation were observed. However, multiple serial mediation analyses were statistically significant. A significant indirect effect of similarity on dependent variables was observed through perceived similarity (primary mediator), identification and transportation (secondary mediators), and counterarguing and reactance (tertiary mediators). Similarly, the narrative voice also had a significant indirect effect on the dependent variables that was explained by the increase in identification and transportation, and by the reduction in counterarguing and reactance. This work improves the understanding of the mechanisms that explain the impact of narratives and demonstrates that certain narrative elements can increase the effectiveness of audiovisual testimonial messages designed for the prevention of racism and xenophobia.
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