The city brands on the Internet: search engine positioning of Spanish official websites of provincial capitals

Authors

  • Cristí²fol Rovira Universidad Pompeu Fabra
  • José Fernández Cavia Universidad Pompeu Fabra
  • Rafael Pedraza-Jiménez Universidad Pompeu Fabra
  • Assumpció Huertas Universitat Rovira Virgili

Keywords:

Posicionamiento, SEO, Marcas de ciudad, Webs municipales, Google, Yahoo.

Abstract

Analysis of the web sites of the Spanish municipal corporations and study of promoting of place brand websites on the Internet. We present results of monitoring the rankings on Google and Yahoo in 2009 from searches for city brand of the Spanish provincial capitals. The results indicate that 66% of the official web site are positioned after the number 40 and in 46% of searches by brand tourist province capital there is a official web site among the top 10 first positions. Moreover, empirical evidence has been detected about the weight of backlinks and keywords for SEO.

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Published

2015-07-19

How to Cite

Rovira, C., Fernández Cavia, J., Pedraza-Jiménez, R., & Huertas, A. (2015). The city brands on the Internet: search engine positioning of Spanish official websites of provincial capitals. Profesional De La información, 100(2). Retrieved from https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/8440

Issue

Vol. 100 No. 2 (1950)

Section

Research articles

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