Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions

Authors

DOI:

https://doi.org/10.3145/epi.2021.ene.15

Keywords:

Digital media, Public libraries, Facebook, Value of libraries, Media mapping, Social networks, Press, Media, Thematic analysis, Consumption analysis

Abstract

A study of digital news on public libraries is presented through media mapping and a thematic and consumption analysis based on Facebook interactions. A total of 7,629 digital news items published in 2019 have been considered. The media mapping includes the evolution of the volume of news publications, the most prominent media outlets and journalists, and the sections in which most news items are published. For the thematic and consumption analysis, the top 250 news items with the highest number of Facebook interactions are considered, defining 15 thematic categories. The most published topics include: new libraries and spaces, collections, and libraries from a historical perspective. The topics that generate the most interactions are the value of libraries (social, human, and cultural capital), libraries from other countries, and new libraries and spaces. The value and originality of the current study lie in the measurement of the consumption of news and digital media through Facebook interactions. The methods used and results obtained also provide new knowledge for the disciplines of Communication and Media Studies by developing the idea of media mapping for its application to other topics and media in future work, as well as for Librarianship, particularly the information obtained on public libraries.

Downloads

Download data is not yet available.

References

Alvim, Luisa; Calixto, José-António (2016). "Content analysis model to analyze facets of social mission of public library on the Facebook and in the websites". Qualitative & quantitative methods in libraries, v. 5, n. 1, pp. 165-176. http://www.qqml-journal.net/index.php/qqml/article/view/314

Arroyo-Vázquez, Natalia (2014). "Pinchar la burbuja de las bibliotecas en Facebook: el reto de la comunicación". Anuario ThinkEPI, v. 8, pp. 111-121. https://recyt.fecyt.es/index.php/ThinkEPI/article/view/29564

Arroyo-Vázquez, Natalia; Hernández-Sánchez, Hilario; Gómez-Hernández, José-Antonio (2019). Las bibliotecas públicas en España: diagnóstico tras la crisis económica. Informe Fesabid. Madrid: Fesabid. ISBN: 978 84 939694 2 4 http://www.fesabid.org/sites/default/files/repositorio/informe-fesabid-v12-digital.pdf

Calil-Junior, Alberto; Almendra, Gabriela (2016). "As apropriaí§íµes do Facebook pelas bibliotecas públicas estaduais brasileiras". Em questí£o, v. 22, n. 1, pp. 188-213. https://doi.org/10.19132/1808-5245221.188-213

Callejo-Gallego, Javier; Agudo-Arroyo, Yolanda (2019). "Análisis cuantitativo y cualitativo de la audiencia de las cuentas del Estado español en Facebook y Twitter". El profesional de la información, v. 28, n. 5, e280519. https://doi.org/10.3145/epi.2019.sep.19

Carlsson, Hanna (2012). "Public library Facebook use: established positions renegotiated?". In: Proceedings of the 2012 iConference, pp. 450-452. https://doi.org/10.1145/2132176.2132244

Carlsson, Hanna (2015). "Researching public libraries and the social web, 2006-2012". Journal of documentation, v. 71, n. 4, pp. 632-649. https://doi.org/10.1108/JD-03-2014-0046

Cebolla-Talens, Desamparados (2015). "íšs de les xarxes socials a les biblioteques públiques municipals de la Xarxa de Lectura Pública Valenciana (XLPV)". Métodos de información, v. 6, n. 10, pp. 5-28. https://doi.org/10.5557/IIMEI6-N10-005028

CIS (2020). Barómetro de diciembre 2019. Postelectoral elecciones generales 2019. http://www.cis.es/cis/export/sites/default/-Archivos/Marginales/3260_3279/3269/es3269mar.html

Fernández-Ardèvol, Mireia; Ferran-Ferrer, Núria; Nieto-Arroyo, Javier; Fenoll, Carme (2018). "The public library as seen by the non-users". El profesional de la información, v. 27, n. 3, pp. 659-670. https://doi.org/10.3145/epi.2018.may.19

Gallo-León, José-Pablo; Quí­lez-Simón, Pedro (2020). "La biblioteca pública como comunicadora". Anales de documentación, v. 23, n. 2. https://revistas.um.es/analesdoc/article/view/403411

Galluzzi, Anna (2014). "Libraries in the newspapers". En: Galluzzi, Anna. Libraries and public perception: A comparative analysis of the European press. Chandos Publishing, pp. 37-95. ISBN: 978 1 84334 744 6 https://doi.org/10.1533/9781780634258.37

Galluzzi, Anna (2015). "Las bibliotecas en la prensa diaria: el caso español". BiD: textos universitaris de biblioteconomia i documentació, n. 34. https://doi.org/10.1344/BiD2015.34.24

Garcí­a-Delgado, Belén (2013). "Análisis de las noticias sobre lectura publicadas en el periódico El paí­s (2004-2010)". Ibersid: revista de sistemas de información y documentación, v. 7, pp. 57-63. https://ibersid.eu/ojs/index.php/ibersid/article/view/4061

Garcí­a-Giménez, Daniel (2010). "Redes sociales: posibilidades de Facebook para las bibliotecas públicas". BiD: textos universitaris de biblioteconomia i documentació, n. 24. http://bid.ub.edu/24/pdf/garcia2.pdf

Govern.cat (2019). "Govern.cat - Generalitat de Catalunya". Govern.cat, 4 de julio. https://govern.cat/gov

Grgic, Ivana-Hebrang; Mucnjak, Dorja (2017). "Croatian and Irish public libraries on Facebook". Qualitative & quantitative methods in libraries, v. 1, n. 3, pp. 267-275. http://qqml-journal.net/index.php/qqml/article/view/63

INE (2019). Encuesta sobre equipamiento y uso de tecnologí­as de información y comunicación en los hogares - Año 2019. Instituto Nacional de Estadí­stica. Notas de prensa, 16 octubre. https://www.ine.es/prensa/tich_2019.pdf

Joo, Soohyung; Choi, Namjoo; Baek, Tae-Hyun (2018). "Library marketing via social media: The relationships between Facebook content and user engagement in public libraries". Online information review, v. 42, n. 6, pp. 940-955. https://doi.org/10.1108/OIR-10-2017-0288

Joo, Soohyung; Lu, Kun; Lee, Taehun (2020). "Analysis of content topics, user engagement and library factors in public library social media based on text mining". Online information review, v. 44, n. 1, pp. 258-277. https://doi.org/10.1108/OIR-11-2018-0345

Lázaro-Rodrí­guez, Pedro (2020a). Bibliotecas en 5 programas electorales: los casos de Ciudadanos, Unidos Podemos (IU y Podemos), PP y PSOE. https://wpd.ugr.es/~pedrolr/bibliotecasyeleccionesenespaña2016

Lázaro-Rodrí­guez, Pedro (2020b). "COBib-Públicas: observatorio de las bibliotecas públicas en España durante la pandemia por Covid-19 basado en noticias digitales". Anuario ThinkEPI, v. 14, e14b04. https://doi.org/10.3145/thinkepi.2020.e14b04

Lázaro-Rodrí­guez, Pedro (2020c). "Covid-19, medios digitales y Facebook: interacciones, tratamiento y análisis de contenido basado en palabras clave de noticias de okdiario.com y eldiario.es". Profesional de la información, v. 29, n. 4, e290409. https://doi.org/10.3145/epi.2020.jul.09

Lázaro-Rodrí­guez, Pedro; López-Gijón, Javier; Herrera-Viedma, Enrique (2018). "Visibilidad de las bibliotecas públicas y la lectura en medios de comunicación españoles frente a otros hechos de la cultura y relación con su uso: medidas para su mayor promoción y difusión". BiD: textos universitaris de biblioteconomia i documentació, n. 40. https://doi.org/10.1344/BiD2018.40.7

Lund, Brady D. (2019). "Does public libraries´ Facebook following correlate with library usage?". Journal of web librarianship. https://doi.org/10.1080/19322909.2019.1693943

Marquina, Julián (2015). ¿Hablan los partidos polí­ticos de bibliotecas en sus programas electorales para el #20D? Julian Marquina, 16 diciembre. https://www.julianmarquina.es/hablan-los-partidos-politicos-de-bibliotecas-en-sus-programas-electorales-para-el-20d

Martin-Da-Silva, Lilian-Lopes; De-Almeida-Ferreira, Norma-Sandra (2006). "Encenando a leitura: a leitura, o leitor e a biblioteca contruí­dos numa campanha publicitária veiculada no jornal". Nuances. Estudos sobre educací£o, v. 13, n. 14, pp. 191-206. https://doi.org/10.14572/nuances.v13i14.378

Mathiasson, Mia-Hí¸j; Jochumsen, Henrik (2019). "Researching public library programs through Facebook events: a new research approach". Journal of documentation, v. 75, n. 4, pp. 857-875. https://doi.org/10.1108/JD-08-2018-0137

MCD (2020a). Bibliotecas públicas españolas en cifras. Ministerio de Cultura y Deporte. http://www.cultura.gob.es/alziraweb/alziraweb.cmd?command=GetAnexo&id=3

MCD (2020b). Premiados de la campaña de animación a la lectura Marí­a Moliner - Plan de Fomento de la Lectura 2017-2020. Ministerio de Cultura y Deporte. https://fomentodelalectura.culturaydeporte.gob.es/actividades/campana-maria-moliner/premiados.html

Neo, Emily; Calvert, Philip J. (2012). "Facebook and the diffusion of innovation in New Zealand public libraries". Journal of librarianship and information science, v. 44, n. 4. pp. 227-237. https://doi.org/10.1177/0961000611435038

Ortigosa-Delgado, Marí­a-Teresa (2017). "La Biblioteca Pública Municipal de Arroyo de la Miel en la prensa diaria". Boletí­n de la Asociación Andaluza de Bibliotecarios, n. 114, pp. 134-151. https://dialnet.unirioja.es/servlet/articulo?codigo=6544932

Parker, Josie-Barnes; Marí­n-Jiménez, Marí­a-Dolores; Gallo-León, José-Pablo; Gómez-Hernández, José-Antonio (2017). "The Public Library system as an element in the 2007 and 2015 electoral programs of Spain´s political parties in the region of Castilla-La Mancha". Journal of library administration, v. 57, n. 2, pp. 223-248. https://doi.org/10.1080/01930826.2017.1281671

Sánchez-Garcí­a, Marí­a-José (2012). "Las redes sociales en las bibliotecas públicas de la provincia de Málaga". Boletí­n de la Asociación Andaluza de Bibliotecarios, v. 27, n. 104, pp. 92-96. https://dialnet.unirioja.es/servlet/articulo?codigo=4637704

Sánchez-Sánchez, Juan-José (1994). "Bibliotecas Públicas y partidos polí­ticos: Las polí­ticas bibliotecarias en los programas electorales (1977-1993)". Boletí­n de la Anabad, v. 44, n. 2, pp. 123-176. https://dialnet.unirioja.es/descarga/articulo/50894.pdf

SharedCount (2020). SharedCount: Social URL Analytics. https://www.sharedcount.com

Singh, Vivek K.; Chayko, Mary; Inamdar, Raj; Floegel, Diana (2020). "Female librarians and male computer programmers? Gender bias in occupational images on digital media platforms". Journal of the Association for Information Science and Technology, v. 71, n. 11, pp. 1281-1294. https://doi.org/10.1002/asi.24335

Thelwall, Mike (2020). "Why are some websites researched more than others? A review of research into the global top twenty". El profesional de la información, v. 29, n. 1, e290101. https://doi.org/10.3145/epi.2020.ene.01

Vallet-Sanmanuel, Gloria (2017). "Las redes sociales en las bibliotecas públicas de la Provincia de Valencia". MEI: Métodos de información, v. 8, n. 15, pp. 139-168. https://doi.org/10.5557/IIMEI8-N15-139167

WebJunction (2018). Social media and libraries survey summary. https://www.webjunction.org/news/webjunction/social-media-libraries-survey.html

Yu, Wei; Chen, Junpeng (2016). "Constructing linkage between libraries and up-to-date news". Library hi tech, v. 34, n. 2, pp. 301-313. https://doi.org/10.1108/LHT-11-2015-0109

Published

2021-02-20

How to Cite

Lázaro-Rodrí­guez, P. (2021). Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions. Profesional De La información, 30(1). https://doi.org/10.3145/epi.2021.ene.15

Issue

Section

Research articles