Perception of television in an audio-visual ecosystem showing digital convergence

Abstract

Traditional television coexists with formats that originated on the internet, as well as on-demand consumption, paid television, and other audio-visual content distribution platforms. Audience data reveal a steady decline in television viewership, and digital technologies now allow any citizen to produce audio-visual content and distribute it for mass consumption through the internet. Given this new audio-visual ecosystem, the aim of this research is to ascertain whether there are any signs of a crisis regarding the dominance of television as a means of disseminating the products of the culture industry. Disinterest or indifference toward conventional programming by users would reveal a danger to the broadcast industry. In contrast, the consumption of television products through other channels would imply the retention of television audiences through the internet. This study analyzes perceptions regarding television through five online discussion groups. Three conclusions can be drawn: Firstly, television holds a prominent place in the daily lives of those who use it, including the youngest participants, despite the fact that audiences have declined in recent years. The second conclusion states that the perception of television is positive and associated with disengagement, relaxation, and family gatherings, which can be combined with individual consumption at other times of the day. As a third conclusion, this study reveals the high degree of compatibility between the internet and television screens, as new forms of consumption are emerging, yet there is still a predominant interest in content on television and from the mass culture industry.