Evolution of the Communications Departments in the Publishing Companies

Authors

  • Juan Carlos Marcos Recio Facultad de Ciencias del Informacion
  • Juan Miguel Sánchez Vigil Facultad de Documentación
  • Marí­a Olivera Zaldua Ateneo de Madrid

Keywords:

Comunicación, Comunicación Editorial, Edición, Publicidad Editorial, Marketing Editorial

Abstract

The purpose of this article is to determine the evolution of the Communications Departments in the publishing companies over the last decade, after the appearance of the E-book in the sector. The work customarily carried out is covered, along with the problems resulting from this activity. We have obtained and analyzed the opinions of the following Managers and Press Secretaries for this study: Santillana Communications (Rosa Junquera Santiago), Random House Mondadori (Leticia Rodero) and Literal Press (Lola Martí­n).

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Published

2015-07-19

How to Cite

Marcos Recio, J. C., Sánchez Vigil, J. M., & Olivera Zaldua, M. (2015). Evolution of the Communications Departments in the Publishing Companies. Profesional De La información, 100(2). Retrieved from https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/7859

Issue

Vol. 100 No. 2 (1950)

Section

Non research articles

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