25 years of research in online organizational communication. Review article

Authors

  • Berta Garcí­a-Orosa Universidade de Santiago de Compostela

Keywords:

Organizational communication, Corporate communication, Digital communication, Academic research, Research methods, Literature review, Social networks, Big data, Review article.

Abstract

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums.

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Author Biography

Berta Garcí­a-Orosa, Universidade de Santiago de Compostela

Berta Garcí­a-Orosa es profesora de Periodismo en la Universidad de Santiago de Compostela con dos sexenios de investigación. Licenciada en Ciencias de la Comunicación, Licenciada en Ciencias Polí­ticas y de la Administración y doctora en Comunicación. Desde su inicio forma parte del grupo de investigación "Novos Medios" (GI-1641 NM). Entre sus lí­neas de investigación están el estudio de los medios digitales e impresos, la comunicación organizacional, las industrias culturales y la alfabetización mediática. Universidad de Santiago de Compostela, Facultad de Ciencias de la Comunicación. Avenida Castelao, s/n. 15782 Santiago de Compostela, España berta.garcia@usc.es

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2019-11-06

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Garcí­a-Orosa, B. (2019). 25 years of research in online organizational communication. Review article. Profesional De La información, 28(5). Retrieved from https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/72073

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Vol. 28 No. 5 (2019): Comunicación organizacional / Organizational communication

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Artí­culos de revisión / Review articles

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