Dr. Google, ¿qué me puede decir sobre la homeopatí­a? Estudio comparativo de las top10 webs en EUA, Reino Unido, Francia, México y España

Autores/as

Palabras clave:

Buscadores, Búsqueda de información, Algoritmos, SERP, Rankings, Sesgos, Google, Sitios web, Webs, Salud, Información de salud, Homeopatí­a.

Resumen

El acceso de los usuarios a Google para informarse sobre temas de salud es algo común entre la ciudadaní­a. Esta investigación analiza los mejores resultados de tres búsquedas genéricas sobre homeopatí­a, recogidos en cuatro oleadas en cinco paí­ses: España, Francia, México, Reino Unido y Estados Unidos. En concreto, se estudia la fluctuación del ranking del corpus y se toma una muestra de las 10 webs mejor posicionadas en cada paí­s para analizar su contenido (autorí­a de la web, valoración de la efectividad de la homeopatí­a, presencia de controversia y tipo de contenido). Los resultados muestran que el ranking es estable; que la valoración de la homeopatí­a está vinculada al estado de la opinión pública del paí­s; y que la mayorí­a de webs que aparecen mejor posicionadas son de medios de comunicación.

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Citas

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Publicado

2019-03-05

Cómo citar

Cano-Orón, L. (2019). Dr. Google, ¿qué me puede decir sobre la homeopatí­a? Estudio comparativo de las top10 webs en EUA, Reino Unido, Francia, México y España. Profesional De La información Information Professional, 28(2). Recuperado a partir de https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/68577

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Sección

Artí­culos de investigación / Research articles