Political communication and think tanks in Spain. Strategies with the media
Keywords:
Think tanks, Strategic communication, Political communication, Newspapers, MediaAbstract
Think tanks have become increasingly important as political players in Spain having grown in both quantity and quality, and with greater social, political and communicative presence. This research analyses the presence of think tanks in Spanish main newspapers. Six principal general information newspapers and two economic information newspapers from 2012 to 2016 were analysed, using the content analysis method. Variables analysed include name and type of think tank, type of content (information or opinion) and communication technique used to give them journalistic presence. The results show that El país is the newspaper that provides more information about think tanks, and FAES is the think tank with the greatest presence in newspapers.
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