Interest, media use, and participation in the 2019 Spanish election campaign



Palabras clave:

Political campaigns, Electoral campaigns, Political debates, Media, Use of media, Informational interest, News monitoring, Citizen participation, Political participation


This work analyzes the relationships between interest in the campaign for the 2019 Spanish general elections, the type of media used to follow it, and participation through conversations, disseminating electronic messages about the elections, and voting. A secondary data analysis of surveys published by the Spanish Centre for Sociological Research (CIS) is carried out. The existence of relationships between the variables is determined by using the chi-squared hypothesis test, while the strength of the associations is measured by means of the Cramér’s V and the contingency coefficient. Trends are examined by analyzing the conditioned relative frequencies. The results show a strong association between interest in the campaign and the type of medium chosen to obtain information. Likewise, there is a remarkable relationship between the interest of voters and their participation in conversations, especially in family environments, and in the dissemination of digital information about the elections. In contrast, the candidates’ arguments and pledges are not significantly related to the reason for voting. Similarly, demographic variables are weakly related with interest in the campaign, following it on the media, and participation by voting, with educational level being the only characteristic exhibiting moderately strong associations. 

Biografía del autor/a

Ana Castillo-Díaz, Universidad de Málaga

Ana Castillo Díaz is a Full Professor at the University of Málaga, and was a lecturer and researcher at the University of Extremadura from 2004 to 2015.  At the University of Málaga, she teaches in the Bachelor's Degree in Advertising & Public Relations and the Master's degree in Strategic Management & Innovation in Communication.  Her main lines of research are linked to strategic business and institutional communication.  In that field, she has numerous national and international publications.


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Cómo citar

Castillo-Díaz, A., & Castillo-Esparcia, A. (2021). Interest, media use, and participation in the 2019 Spanish election campaign. Profesional De La Información, 30(6).



Análisis / Analysis


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