Hábitos del usuario y tipo de red social como predictores de consumo y difusión de noticias

Autores/as

DOI:

https://doi.org/10.3145/epi.2021.jul.17

Palabras clave:

Redes sociales, Medios sociales, Consumo de noticias, Difusión de noticias, Facebook, Twitter, WhatsApp, Noticias, Periodismo digital, Viralidad, Exposición incidental

Resumen

Se analizan los patrones de comportamiento que siguen los usuarios a la hora de consumir y difundir información en redes sociales, prestando especial atención a cómo influye el tipo de exposición y el tipo de red social. Se utilizó el método de muestreo de experiencias, de uso habitual para analizar la actividad en las redes sociales, que consiste en que un grupo de participantes voluntarios debe contestar, en distintos momentos temporales, a un conjunto de preguntas sobre alguna actividad que hayan realizado o alguna experiencia que hayan tenido. La muestra estuvo formada por 279 sujetos. Los resultados muestran que las noticias que requieren un mayor esfuerzo suelen compartirse en redes cerradas, mientras que en las redes abiertas se tiende a compartir información más superficial. No existen diferencias significativas entre el grado de lectura de la noticia y el tipo de red social donde se comparte; el nivel de consumo no influye en el grado de lectura de las que se comparten. Se ha comprobado que el nivel de disfrute de las noticias influye en su grado de lectura. Respecto a las diferencias entre redes, destaca el hecho de que en Facebook la frecuencia de uso influye en las dinámicas de consumo y difusión, y cómo las noticias compartidas tienen más afecto y utilidad. Por el contrario, en el caso de Twitter existe una mayor preferencia hacia las informaciones consideradas blandas.

 

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Publicado

2021-07-27

Cómo citar

Díaz-Campo, J., Segado-Boj, F., & Fernández-Gómez, E. (2021). Hábitos del usuario y tipo de red social como predictores de consumo y difusión de noticias. Profesional De La Información, 30(4). https://doi.org/10.3145/epi.2021.jul.17

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Artículos de investigación / Research articles

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