Factors Influencing Information Adoption in Hotel Reservation Decisions of Chinese Consumers: An Analysis of Information Quality, Credibility, Needs, and Attitudes

Resumen

Internet and digital media are the prevailing paradigm to determine the decision making of consumers who use different
websites and social media platforms to surf for the latest information about their desired products and services. With this
rising trend in the consumers, and focusing on the provided online information, this study designed its objectives to
elucidate the impact of hotel booking intentions of the consumers on their engagement with the mediation of information
adoption. The sample of the study comprised 220 participants, picked randomly through convenience sampling technique.
Using the quantitative survey-based strategy, the study used online questionnaires to gather data from hotel consumers in
China. The questionnaire assessed different dimensions of information such as needs, attitudes, quality and credibility. The
data analysis technique was PLS-SEM, and the bootstrapping method was integrated for the SEM analysis. Findings reveal
that there is a positive correlation between hotel booking intention and the consumers’ engagement, information need,
credibility, and attitude towards information. This implies that booking intentions act as a stimulus to get credible
information to help consumers make an appropriate decision on acquiring a specific product or service, such as hotels