Effects of Turkish cultural products on its foreign policy toward Africa: Turkish TV series as an example of soft power in Kenya, Mozambique, and Senegal




Palabras clave:

Turkish series, Cultural industries, Video on demand, VoD, Media geopolitics, Soft power, Colonialism, Cultural diplomacy, Cultural hegemony, Cultural diversity, Tourism


Along with other international players such as China, India, or Russia, Turkey decided to increase its economic engagement with Africa starting more than a decade ago, around the time when the current ruling Justice and Development Party (AK Party) came to power. At the same time, it has been enhancing its soft power by building infrastructure, increasing its military presence, becoming visible in humanitarian aid, and exporting cultural products. This country´s penetration and involvement in local African life have been controversial in terms of international politics, and its media products could be one of the essential strategies to change the dominant Western narratives. This research is based on the assertion that, through Turkish TV series, Turkish soft power creates a perception of Turkey in African countries and argues that those that have been aired on that continent have a political effect on people. To achieve the objectives proposed in this study, an in-depth interview method was used to collect data, taking into consideration information, cultural characteristics, and experiences within an ethnographic approach. In this context, we interviewed people who live in Mozambique, Kenya, and Senegal, where relations with Turkey have especially strengthened in the last 10 years, and who regularly watch Turkish TV series. This study asserts that Turkish TV series play an important role in the way Turkey is perceived in the African countries in which they are consumed but also serve, in a positive way, as a key information source regarding the country´s image.


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Biografía del autor/a

Sebastián Ruiz-Cabrera, Universitat de Girona





Hasan Gí¼rkan, Universitat de Girona, Spain / Istinye University. Tí¼rkiye

Maria Zambrano Fellow in the Department of Philology and Communication at the University of Girona in Spain and Assoc.Prof.Dr. in the Radio Television and Cinema department at Istinye University in Istanbul, Turkey. I hold my Ph.D. from the Istanbul University Department of Radio, Television, and Cinema. I did my post-doc research in the Department of Journalism and Communication Sciences Institute at Vienna University on migration and Austrian-Turkish immigrant directors´ films. I have written " Counter Cinema" and "Journalism Practices" books. I focus on counter cinema, Hollywood Cinema, alternative media and alternative cinema, cinema and representations, cinema and migration, gender communication, and gender studies.





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Cómo citar

Ruiz-Cabrera, S., & Gí¼rkan, H. . (2023). Effects of Turkish cultural products on its foreign policy toward Africa: Turkish TV series as an example of soft power in Kenya, Mozambique, and Senegal. Profesional De La información, 32(2). https://doi.org/10.3145/epi.2023.mar.26



Artí­culos de investigación / Research articles