The daily news podcast ecosystem from the strategy and business model perspectives



Palabras clave:

Podcasts, Journalism, Business models, Value proposition, Creator economy, Audio, Daily news podcasts, Audio platforms, Competitive strategy, Revenue streams, Market, Positioning, Capabilities, Competitive resources, Digital audio, Audio communication


The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives through a comparative study of 14 cases (10 with media parent companies and 4 independent) in the Spanish-speaking segment using semi-structured interviews with the heads of the entities analyzed. The results reveal that daily news podcasts allow media outlets to improve their positioning by forming part of their audience´s routines, and create new revenue streams through sponsorships and brand agreements. Two editorial concepts have been identified: the in-depth analysis of a topic with support from the editorial department, and round-ups similar to radio news bulletins that cover the outlet´s informative key elements. The research also highlights audio initiatives by independent creators in specialized fields who shed light on the format´s potential for news narratives.


Los datos de descargas todavía no están disponibles.


Adler-Berg, Sí¸rine-Freja (2021). "The tension between podcasters and platforms: independent podcasters´ experiences of the paid subscription model". Creative industries journal, v. 15, n. 1.

Aufderheide, Patricia; Lieberman, David; Alkhallouf, Atika; Ugboma, Jiji-Majiri (2020). "Podcasting as public media: the future of US news, public affairs, and educational podcasts". International journal of communication, v. 14.

Belair-Gagnon, Valerie; Allison, Steinke (2020). "Capturing digital news innovation research in organizations, 1990-2018". Journalism studies, v. 21, n. 12, pp. 1724-1743.

Boling, Kelli S.; Hull, Kevin (2018). "Undisclosed information -Serial is my favorite murder: examining motivations in the true crime podcast audience". Journal of radio & audio media, v. 25, n. 1, pp. 92-108.

Carvajal, Miguel; Mondéjar, Dámaso; Valero-Pastor José-Marí­a; De-Lara, Alicia; Garcí­a-Avilés, José-Alberto; Arias-Robles, Félix (2022). "Las innovaciones periodí­sticas más destacadas en España (2010-2020): caracterí­sticas e impacto organizacional, industrial y social". Profesional de la información, v. 31, n. 3, e310304.

Castro-Monge, í‰dgar (2010). "El estudio de casos como metodologí­a de investigación y su importancia en la dirección y administración de empresas". Revista nacional de administración, v. 1, n. 2, pp. 31-54.

Chan-Olmsted, Sylvia; Wang, Rang (2020). "Understanding podcast users: consumption motives and behaviors". New media & society, v. 24, n. 3.

Craig, Clay-Martin; Brooks, Mary-Elizabeth; Bichard, Shannon (2021). "Podcasting on purpose: exploring motivations for podcast use among young adults". International journal of listening.

Dowling, David O.; Miller, Kyle J. (2019). "Immersive audio storytelling: podcasting and serial documentary in the digital publishing industry". Journal of radio and audio media, v. 26, n. 1, pp. 167-184.

Galán-Arribas, Rafael; Herrero-Gutiérrez, Francisco-Javier; Vergara-Fragoso, Martha; Martí­nez-Arcos, Cruz-Alberto (2018). "Radio podcasting: studies on radio podcasting: a systematic literature review in WoS and Scopus that reveals a low scientific production". Revista latina de comunicación social, v. 73, pp. 1398-1411.

Garcí­a-Avilés, José-Alberto (2021). "Review article: journalism innovation research, a diverse and flourishing field (2000-2020)". El profesional de la información, v. 30, n. 1, e300110.

Garcí­a-Marí­n, David; Aparici, Roberto (2018). "Nueva comunicación sonora. cartografí­a, gramática y narrativa transmedia del podcasting". El profesional de la información, v. 27, n. 5, pp. 1071-1081.

Hardey, Mariann; James, Simon J. (2022). "Digital seriality and narrative branching: the podcast Serial, season one". Communication and critical/cultural studies, v. 19, n. 1, pp. 74-90.

Hendy, David (2019). "Foreword". In: Spinelli, Martin; Dann, Lance (eds.). Podcasting the audio media revolution. Bloomsbury Academic.

Hull, Simon (2014). Doing grounded theory (Thesis).

IAB (2020). "U.S. podcast advertising revenue study". PWC.

Jardin, Xeni (2005). "Audience with the podfather". Wired magazine.

Jorgensen, Britta (2021). "Playing with perspective: narrative voice and trust in australian independent podcasts". Radio journal: International studies in broadcast & audio media, v. 19, n. 1, pp. 137-153.

Kelle, Udo (2007). "The development of categories: different approaches in grounded theory". In: Charmaz, Kathy; Bryant, Antony (eds.). The SAGE handbook of grounded theory (pp. 191-214). Los Angeles: SAGE Publications Ltd.

Legorburu, José-Marí­a; Edo, Concha; Garcí­a-González, Aurora (2021). "Podcasting as an opportunity to recover and renew the audio feature genre in Spanish: a case study of Cuonda and Podium Podcast". Radio journal: international studies in broadcast & audio media, v. 19, n. 2, pp. 311-326.

Levy, Ari (2019). Startup´ podcast offers a rare fly-on-wall view of tech m&a after Gimlet´s $200 million sale to Spotify. CNBC.

Linares-Palomar, Rafael; Neira-Borrajo, Elena (2017). "Serial, el programa radiofónico que resucitó el podcasting". Área abierta, v. 17, n. 1, pp. 73-82.

Lindgren, Mia (2021). "Intimacy and emotions in podcast journalism: a study of award-winning Australian and British podcasts". Journalism practice.

Lundell, í…sa-Kroon (2010). "Dialogues between journalists on the news: the intraprofessional "˜interview´ as a communicative genre". Media, culture & society, v. 32, n. 3, pp. 429-450.

Marí­n-Sanchiz, Cristian-Ramón; Carvajal, Miguel (2019). "Modelos de negocio en el periodismo: una propuesta metodológica para realizar estudios de caso". index.comunicación, v. 9, n. 1, pp. 149-171.

Marí­n-Sanchiz, Cristian-Ramón; Carvajal, Miguel (2020). "Studying the transformation of the media business model: a new framework for case studies". adComunica, n. 20, pp. 283-310.

Martí­nez-Costa, Marí­a-Pilar; Lus-Gárate, Eva (2019). "El éxito de los podcasts de noticias y su impacto en los medios de comunicación digital". Miguel Hernández communication journal, v. 10, pp. 317-334.

Martí­nez-Costa, Marí­a-Pilar; Sánchez-Serrano, Consuelo; Pérez-Maillo, Aurora; Lus-Gárate, Eva (2021). "La oferta de pódcast de la prensa regional en España: estudio de las marcas centenarias de Castilla y León y Navarra". adComunica, n. 21, pp. 211-234.

Massa, Lorenzo; Tucci, Christopher L.; Afuah, Allan (2017). "A critical assessment of business model research". Academy of Management annals, v. 11, n. 1, pp. 73-104.

Massarelli, Virginia; Perrotta, Marta (2006). "Podcasting: a change for listeners, a challenge for broadcasters". In: Thiermann, Sven (ed.). Relating radio. Communities, aesthetics, access. Beitrí¤ge zur Zukunft des Radios. Spector, pp. 267-264. ISBN: 978 3 940064806

Medina-Laverón, Mercedes; Sánchez-Tabernero, Alfonso; Larrainzar, Arturo (2020). "Growth strategies of media companies: efficiency analysis". Palabra clave, v. 23, n. 1.

Morris, Michael; Schindehutte, Minet; Allen, Jeffrey (2005). "The entrepreneur´s business model: toward a unified perspective". Journal of business research, v. 58, n. 6, pp. 726-735.

Nee, Rebecca C.; Santana, Arthur D. (2021). "Podcasting the pandemic: exploring storytelling formats and shifting journalistic norms in news podcasts related to the coronavirus". Journalism practice.

Newman, Nic (2022). Journalism, media, and technology trends and predictions 2022. Oxford: Reuters Institute for the Study of Journalism.

Newman, Nic; Gallo, Nathan (2019). News podcasts and the opportunities for publishers. Oxford: Reuters Institute for the Study of Journalism.

Newman, Nic; Gallo, Nathan (2020). Daily news podcasts: building new habits in the shadow of coronavirus. Oxford: Reuters Institute for the Study of Journalism.

Orrantia, Andoni (2019). Diez claves para contar buenas historias en podcast: o cómo producir contenidos en un entorno digital cambiante. Barcelona: Editorial UOC. ISBN: 978 8 491 80591 5

Osterwalder, Alexander; Pigneur, Yves (2010). Business model generation: a handbook for visionaries, game changers, and challengers (v. 1). John Wiley & Sons. ISBN: 978 0 470 87641 1

Park, Chang-Sup (2017). "Citizen news podcasts and journalistic role conceptions in the United States and South Korea". Journalism practice, v. 11, n. 9, pp. 1158-1177.

Pedrero-Esteban, Luis-Miguel; Barrios-Rubio, Andrés; Medina-Ávila, Virginia (2019). "Adolescentes, smartphones y consumo de audio digital en la era de Spotify". Comunicar, v. 60, pp. 103-112.

Perdomo, Gabriela; Rodrigues-Rouleau, Philippe (2021). "Transparency as metajournalistic performance: The New York Times´ Caliphate podcast and new ways to claim journalistic authority". Journalism.

Pérez-Alaejos, Marí­a-de-la-Peña; Pedrero-Esteban, Luis-Miguel; Leoz-Aizpuru, Asier (2018). "La oferta nativa de podcast en la radio comercial española: contenidos, géneros y tendencias". Fonseca, journal of communication, n. 17, pp. 91-106.

Prodigioso Volcán (2022). II Estudio de voz y audio en España. Madrid.

Rojas-Torrijos, José-Luis; Caro-González, Francisco-Javier; González-Alba, José-Antonio (2020). "The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America". Media and communication, v. 8, n. 2, pp. 159-170.

Rowley, Jennifer (2002). "Using case studies in research". Management research news, v. 25, n. 1, pp. 16-27.

Samuel-Azran, Tal; Laor, Tal; Tal, Dana (2019). Who listens to podcasts, and why?: the Israeli case. Online information review, v. 43.

Sánchez-Tabernero, Alfonso (2000). Dirección estratégica de empresas de comunicación. Cátedra, ISBN: 978 84 37 61839 5

Scott, Caroline (2018). "How BBC World Service engages younger audiences by fulfilling six reader needs".

Sejersen, Thomas-Spejlborg; Kammer, Aske- Sí¸ndergaard (2021). The expanding podcast market: composition and revenue streams. European Media Management Association, Jí¶nkí¶ping, Sweden.

Shapiro, Ariel (2020). "Spotify sale mints The Ringer´s Bill Simmons as podcasting´s first big-money superstar". Forbes. 4 June.

Sherrill, Lindsey A. (2020). "The "Serial Effect" and the true crime podcast ecosystem". Journalism practice.

Spotify (2020). Spotify announces strategic acquisition of Bill Simmons´ The Ringer to grow sports vertical.


Sullivan, John L. (2019). "The platforms of podcasting: past and present". Social media+ society, v. 5, n. 4.

Taylor, Matthew P. (2021). "Book review: podcasting: the audio media revolution by Martin Spinelli and Lance Dann". journalism & mass communication quarterly, v. 98, n. 1, pp. 310-311.

Terol-Bolinches, Raúl; Pedrero-Esteban, Luis; Pérez-Alaejos, Mónica (2021). "De la radio al audio a la carta: la gestión de las plataformas de podcasting en el mercado hispanohablante". Historia y comunicación social, v. 26, n. 2, pp. 475-485.

Van-Dijck, José; Poell, Thomas; De-Waal, Martijn (2018). The platform society: Public values in a connective world. Oxford university press. ISBN: 978 0 190889760

Yin, Robert K. (2009). Case study research: design and methods, 4th ed. California: SAGE.

Zumeta, Gorka (2020). Gorka Zumeta disecciona el formato «Daily» en TEA FM.



Cómo citar

Carvajal, M., Marí­n-Sanchiz, C.-R., & Navas, C. J. (2022). The daily news podcast ecosystem from the strategy and business model perspectives. Profesional De La información Information Professional, 31(5).



Artí­culos de investigación / Research articles