Los jóvenes se sumergen en Instagram. Un estudio desde la perspectiva de los usos y gratificaciones

Autores/as

DOI:

https://doi.org/10.3145/epi.2021.sep.09

Palabras clave:

Redes sociales, Medios sociales, Instagram, Intrusión, Autoestima, Envidia, Comparación social, Personalidad, Diferencias individuales, Necesidades, Motivos de uso, Jóvenes

Resumen

La presente investigación analiza el uso de Instagram desde la perspectiva de la teoría de los usos y gratificaciones. El objetivo del estudio es conocer los motivos de uso de Instagram y el papel de las diferencias individuales en relación con la intrusión de Instagram (entendida como un apego y una participación excesiva en dicha red social). Para ello, se llevó a cabo una encuesta online en la que participaron 401 personas de entre 18 y 36 años (73,1% mujeres) residentes en España que disponían de perfil en Instagram. El cuestionario diseñado contenía varias escalas para medir los motivos de uso de Instagram, la intrusión y otras medidas de diferencias individuales (autoestima, comparación social y envidia). Los resultados indicaron que las principales razones para utilizar Instagram eran la interacción social, la creatividad y la documentación, siendo los motivos menos representados el escape y la autopromoción. Ahora bien, mediante un análisis de regresión lineal múltiple se observó que los motivos que predecían una mayor intrusión de Instagram eran la búsqueda de la autopromoción y el escape. Finalmente, se observó que la orientación a la comparación social y la autoestima se asociaban a una mayor intrusión. Nuestro estudio contribuye a la bibliografía sobre el estudio de las redes sociales y, en particular, sobre los factores predictores que explican un uso más problemático de Instagram teniendo en cuenta variables motivacionales y de diferencias individuales. De este modo, se esclarece el conocimiento sobre los procesos subyacentes al uso de Instagram y se introduce el concepto de intrusión en la investigación sobre los usos y gratificaciones de las redes sociales.

Citas

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Publicado

2021-09-09

Cómo citar

Rivas-Herrero, B., & Igartua, J.-J. (2021). Los jóvenes se sumergen en Instagram. Un estudio desde la perspectiva de los usos y gratificaciones. Profesional De La Información, 30(5). https://doi.org/10.3145/epi.2021.sep.09

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Artículos de investigación / Research articles

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