Globalización y poder: la consolidación de la comunicación internacional como disciplina. Artí­culo de revisión

Autores/as

Palabras clave:

Comunicación internacional, Poder, Poder duro, Poder blando, Poder punzante, Narrativa estratégica, Diplomacia pública, Propaganda, Liderazgo, Movimientos sociales, Activismo, Diplomacia mediada, Efecto CNN, Artí­culo de revisión.

Resumen

Se presenta un recorrido sobre el desarrollo teórico y las principales lí­neas de investigación de la comunicación internacional. Para ello, se analiza la aparición de la comunicación en la configuración del poder en cuatro vertientes (duro, blando, punzante y narrativa estratégica). Se examina la perspectiva crí­tica y el dominio anglosajón de la materia, con evidencias de Francia, Alemania, o América Latina. Se anticipan cinco ejes de futuras investigaciones, como son el propio fortalecimiento de las bases teóricas y metodológicas con métodos interdisciplinares; la naturaleza y caracterí­stica del periodista internacional (corresponsales frente a noticias falsas); el manejo de la comunicación populista ante una globalización polí­tica con lí­deres que dificultan el ethos periodí­stico convencional; el análisis de las estructuras; y los sistemas mundiales de información ante un escenario multipolar y menos "efecto CNN" del esperado, y la constante dinámica de innovación de la propaganda. 

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2020-02-29

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Manfredi-Sánchez, J.-L. (2020). Globalización y poder: la consolidación de la comunicación internacional como disciplina. Artí­culo de revisión. Profesional De La información, 29(1). Recuperado a partir de https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/78188

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