Chinese Educators Adoption of Multimedia Tools for Teaching: A Cross-sectional Research on Beijing Population

Abstract

In the digital age, the landscape of education is continuously evolving with the integration of multimedia tools into teaching
practices. China, as a leading technology adopter globally, is now witnessing the massive use of digital media in educational
landscapes. In the capital city of Beijing, which is recognized for its advanced technologies, the use of multimedia tools will
help to strengthen the effectiveness of teaching and ability of students to get engaged. Consequently, despite the fact that
multimedia tools in education can bring many benefits, the degree of their adoption by Chinese educators is not very clear.
Thus, this research is aimed to fill the void by examining the factors that underlie the use of multimedia tools for teaching
by Chinese educators in Beijing. Through an extension of the UTAUT model by incorporating additional factors like
perceived institutional support and perceived student engagement, this study is going to offer a complete perspective of
the adoption factors in Chinese educational system. The data were collected from 300 educators using convenience
sample technique from public and private colleges and universities that are located in Beijing. The structural equation
modeling analysis was performed with IBM SPSS AMOS software. The findings of the study demonstrate that performance
expectancy, effort expectancy, social influence, and facilitating conditions are key determinants of behavioral intention
(BI), and facilitating conditions also contribute to adoption. Similarly, the results show that perceived institutional support
as well as perceived student engagement have direct links with BI. As mediator, the BI is examined among the study's
independent variables. This research will help policymakers and educators to devise the strategies which are useful for the
effective implementation of multimedia tools into teaching methods.