Analysis of the Notoriety of General Press and Radio Media in Spain

Abstract

Digitalisation has transformed the dynamics of interaction between the media and its audience, requiring rapid transmission of information and adaptation to the diversity of approaches in the current media space (Casero-Ripollés, 2010; Peña Fernández et al., 2019). This research seeks to determine the notoriety of the main Spanish national generalist press and radio media. It also aims to evaluate the differences in recognition according to the socio[1]demographic characteristics of the subjects. The study is of an inferential-correlational type and employs a quantitative approach methodology, with a questionnaire as a data collection tool and a sample of 385 participants randomly distributed throughout Spain. Statistical procedures such as correlation matrices and analysis of variance (ANOVA) were applied to study the relationships between variables. The results reveal that El País leads in notoriety among newspapers, while SER stands out among general radio stations. The select groups are completed by El Mundo and ABC; and the COPE, respectively. Level of education, nationality, age and socio-economic status are the variables that show statistically significant inter-group differences in terms of cumulative recognition indexes. However, in the case of radio, relevant variations are also observed in terms of ideological issues, potentially marked by a circumstantial component. It is worth noting that in none of the scenarios measured does gender act as a differentiating variable. The conclusions reveal a notoriety of the media relatively in line with their audience ratings, although there are other conditioning elements, such as the trajectory of the medium