Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019

Autores/as

DOI:

https://doi.org/10.3145/epi.2020.mar.05

Palabras clave:

Televisión lineal, Televisión social, Redes sociales, Medios sociales, Programación, Audiencias, Eventos políticos en TV, Información electoral, Elecciones, Comunicación política.

Resumen

Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empírico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos políticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.

Biografía del autor/a

Berta García-Orosa

Berta García-Orosa es profesora de Periodismo en la Universidad de Santiago de Compostela con dos sexenios de investigación. Licenciada en Ciencias de la Comunicación, Licenciada en Ciencias Políticas y de la Administración y doctora en Comunicación. Desde su inicio forma parte del grupo de investigación “Novos Medios” (GI-1641 NM). Entre sus líneas de investigación están el estudio de los medios digitales e impresos, la comunicación organizacional, las industrias culturales y la alfabetización mediática. Universidad de Santiago de Compostela, Facultad de Ciencias de la Comunicación. Avenida Castelao, s/n. 15782 Santiago de Compostela, España berta.garcia@usc.es

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Publicado

2020-03-21

Cómo citar

Rodríguez-Vázquez, A.-I., Silva-Rodríguez, A., Direito-Rebollal, S., & García-Orosa, B. (2020). Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019. Profesional De La Información, 29(2). https://doi.org/10.3145/epi.2020.mar.05

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Artículos de investigación / Research articles

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