25 years of research in online organizational communication. Review article

Autores/as

  • Berta García-Orosa El profesional de la información

DOI:

https://doi.org/10.3145/epi.2019.sep.17

Palabras clave:

Organizational communication, Corporate communication, Digital communication, Academic research, Research methods, Literature review, Social networks, Big data, Review article.

Resumen

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums.

Citas

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2019-11-06

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García-Orosa, B. (2019). 25 years of research in online organizational communication. Review article. Profesional De La Información, 28(5). https://doi.org/10.3145/epi.2019.sep.17

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Artículos de revisión / Review articles

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