Received citations as a main SEO factor of Google Scholar results ranking

Palabras clave: ASEO, SEO, Reverse engineering, Citations, Google Scholar, Indicators, Rankings, Algorithms, Academic search engines.

Resumen

The aim of this article is to analyze the web positioning factors that can influence the order, by relevance, in Google Scholar and the subsequent evaluation of the importance of received citations in this ordering process. The methodology of reverse engineering was applied, in which a comparison was made between the Google Scholar ranking and another ranking consisting of only the number of citations received by documents. This investigation was conducted employing four types of searches without the use of keywords: by publication, year, author, and “cited by”. The results were matched in the four samples with correlation coefficients between the two highest rankings, which exceeded 0.9. The present study demonstrates more clearly than in previous research how citations are the most relevant off-page feature in the ranking of search results on Google Scholar. The other features have minimal influence. This information provides a solid basis for the academic search engine optimization (ASEO) discipline. We also developed a new analysis procedure for isolating off-page features that might be of practical use in forthcoming investigations.

Biografía del autor/a

Cristòfol Rovira, Universitat Pompeu Fabra

Profesor titular del Departamento de Comunicación de la Universitat Pompeu Fabra.

Dr. Cristòfol Rovira Cristòfol Rovira es profesor de la Universitat Pomepeu Fabra desde el año 1992. Imparte docencia en los grados de Periodismo y de Publicidad Es director del Máster Universitario en Documentación Digital, del Máster Universitario en Buscadores y el Máster Universitario en Usabilidad (UPF-Barcelona School of Management). Es licenciado en Ciencias de la Educación, Ingeniero Técnico en Informática de Gestión, Diplomado en Biblioteconomía y Documentación y Máster en Software Libre. Actualmente investiga en posicionamiento web (SEO), usabilidad, marketing en buscadores y mapas conceptuales con técnicas de eyetracking.

Orcid ID https://orcid.org/0000-0002-6463-3216

Frederic Guerrero-Solé, Universitat Pompeu Fabra

Profesor del Departamento de Comunicación de la Universitat Pompeu Fabra.

Dr. Frederic Guerrero-Solé. Licenciado en físicas por la Universitat de Barcelona (UB), y doctor en Comunicación Pública por la Universitat Pompeu Fabra (UPF). Imparte docencia en la Facultad de Comunicación de la UPF desde 2008, y actualmente es profesor de Sociología de la Comunicación. Es miembro del grupo de investigación UNICA.

Orcid ID https://orcid.org/0000-0001-8145-8707

Lluís Codina, Universitat Pompeu Fabra

Profesor titular del Departamento de Comunicación de la Universitat Pompeu Fabra.

Dr. Lluís Codina es profesor titular del Departamento de Comunicación de la Universitat Pompeu Fabra, donde ha impartido docencia en los grados de Periodismo y de Comunicación Audiovisual durante los últimos 25 años. Actualmente es el coordinador del Master Universitario en Comunicación Social. Es doctor en Ciencias de la Información por la Universitat Autònoma de Barcelona, en la que fue investigador de su programa de doctorado y profesor ayudante. Imparte docencia en el Máster Online en Documentación y en el de Buscadores en la UPF-Barcelona School of Management.

Orcid ID https://orcid.org/0000-0001-7020-1631

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Publicado
2018-06-18
Cómo citar
Rovira, C., Guerrero-Solé, F., & Codina, L. (2018). Received citations as a main SEO factor of Google Scholar results ranking. Profesional De La Información, 27(3), 559-569. https://doi.org/10.3145/epi.2018.may.09
Sección
Artículos de investigación / Research articles

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