Vol. 24 No. 1 (2015): Marketing de información

View Vol. 24 No. 1 (2015): Marketing de información

Published: 2015-01-17

Full Issue

PDF (Spanish)

Editorial

What does user focus mean? Marketing strategy and tactics

Nieves González-Fernández-Villavicencio

5-13
- PDF (Spanish)

Research articles

Social media communications strategies of tourist destinations

Assumpció Huertas, Dolors Setó-Pàmies, María-Isabel Míguez-González

15-21
- PDF (Spanish)
Social media profitability: marketing campaigns in libraries

Nieves González-Fernández-Villavicencio

22-30
- PDF (Spanish)
Marketing information resources in franchise companies

Juan Monserrat-Gauchi, María-Carmen Quiles-Soler

31-38
- PDF (Spanish)
Marketing strategies in a suburban public library. Biblioteca Font de la Mina

Montserrat Espuga-Condal

39-43
- PDF (Spanish)
Creating forensic units in libraries

Theo Wilderbeek, Miquel Térmens

44-54
- PDF (Spanish)
Structural support for entrepreneurial goals of audiovisual and journalism students in Spain

Manuel Goyanes

55-61
- PDF (Spanish)
Solution to ensure privacy in the internet of things

José-Antonio Sánchez-Alcón, Lourdes López-Santidrián, José-Fernán Martínez

62-70
- PDF (Spanish)

Non research articles

Stakeholders how to apply the theory of interest groups in public libraries

Ana Ríos-Hilario, Joí£o De-Sousa-Guerreiro

71-76
- PDF (Spanish)

Agenda

Agenda

77-80
- PDF (Spanish)