CRESPO-PEREIRA, Verónica; GARCÍ­A-SOIDÁN, Pilar; MARTÍ­NEZ-FERNÁNDEZ, Valentí­n-Alejandro. An approach to the implementation of neuromarketing techniques by European private TV broadcasters. Profesional de la información / Information Professional, [S. l.], v. 28, n. 5, 2019. DOI: 10.3145/epi.2019.sep.04. Disponível em: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2019.sep.04. Acesso em: 13 abr. 2024.