ZHONG YIBO; ZHANG SHIWEN; BIN ANWAR MALIK ILHAM SENTOSA. Impact of Marketing Communication Effectiveness and Customer Information Management on Organizational Success with Mediating Role of Competitive Advantage. Profesional de la información, [S. l.], v. 33, n. 5, 2024. DOI: 10.3145/epi.2024.ene.0503. Disponível em: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/87820. Acesso em: 21 nov. 2024.