[1]
Zhang Chunyan y Peng Cheng 2024. Examining Influence of Electronic Words of Mouth and Social Media Marketing on Customer Satisfaction and Purchase Intention: Moderating Impact of Effectiveness of Information and Communication Technologies. Profesional de la informaciĆ³n. 33, 4 (nov. 2024). DOI:https://doi.org/10.3145/epi.2024.ene.0412.